Journey Mapping & User Flows
Journey mapping and user flows are essential for understanding how users interact with a product, identifying pain points, and uncovering opportunities for improvement. They help teams visualize the user's experience from start to finish, ensuring that design and functionality align with user needs and expectations. By mapping these processes, teams can create more intuitive, efficient, and satisfying experiences.
Apple One - Journey Map
The Apple One journey starts with discovery through a device or ad, followed by a quick value check. With one tap, users unlock seamless access to music, storage, and shows—bundled, simple, and synced across all Apple devices.
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eBay: High-intent buyer journey (mobile) - Journey Map
The eBay mobile journey starts with a quick search and laser-focused intent—buyers know what they want. With smart filters, instant alerts, and one-tap bids, scoring the perfect deal is fast, easy, and right at their fingertips.
Investor Seeking Crypto App - Journey Map
An investor looking for a new crypto app begins their journey by researching options online, comparing features, security, and user reviews. They download a few apps to test usability and performance, focusing on ease of trading, real-time data, and portfolio tracking. The journey ends with selecting the app that offers the best balance of trust, functionality, and user experience.
Health App - User Flow
A health app user flow typically begins with user onboarding or login, followed by setting personal health goals and preferences. Users can then track daily activities such as workouts, meals, and vitals, view progress through interactive dashboards, and manage their profile or sync with wearable devices for real-time updates. This streamlined flow ensures a personalized and engaging health management experience.
Grocery App - User Flow
A grocery app user flow typically begins with the user logging in or signing up, followed by browsing or searching for items. Users can add products to their cart, review their selections, choose delivery or pickup options, and complete the checkout process with payment. The flow ends with order confirmation and optional tracking or reordering features.
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Spotify - User Flow
A Spotify app user flow starts with the user logging in or signing up, then navigating to the home screen to browse or search for music and podcasts. Users can play content, create or follow playlists, and explore personalized recommendations. The flow also includes options for managing the user library, adjusting settings, and upgrading to a premium subscription.